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The Marketing Whitebook 2013-14: Decoding Diversity business world

The Marketing Whitebook 2013-14: Decoding Diversity

business world

Published May 2nd 2013
ISBN :
Paperback
308 pages
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 About the Book 

Key Features: This handy manual is based on current studies from the countrys best-known consulting firms and market research agencies. This easy-to-navigate volume is divided into three broad sections 1. The Indian Marketscape: A macro view of theMoreKey Features: This handy manual is based on current studies from the countrys best-known consulting firms and market research agencies. This easy-to-navigate volume is divided into three broad sections 1. The Indian Marketscape: A macro view of the country, giving an economic, social and infrastructural picture of this nation. 2. People and Places: Meet the diverse Indian consumer, and what drives her choices 3. Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace. About the Book: Marketing Whitebook 2013-14: Decoding Diversity India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behaviour among these different groups? What are the new touchpoints? Where are the new opportunities? This ninth edition attempts to answer these questions and decode Indias diversity.