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The Brand You 50 Tom Peters

The Brand You 50

Tom Peters

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 About the Book 

Technology is driving a business revolution. Those who survive will have to adapt and reinvent themselves -- quickly. In these important books, Tom explains whats happening, provides the tools you need to meet the challenge, and inspires you to...goMoreTechnology is driving a business revolution. Those who survive will have to adapt and reinvent themselves -- quickly. In these important books, Tom explains whats happening, provides the tools you need to meet the challenge, and inspires you to...go for it. Its your future and these are your books. in THE BRAND YOU50In todays wild wired world, youre distinct...or extinct. Survive, thrive, triumph by becoming Brand You!The fundamental unit in todays economy is the individual, a.k.a. YOU! Jobs are performed by temporary networks that disband when the project is done. So to succeed you have to think of yourself as a freelance contractor -- Brand You! Someone who is savvy, informed, always learning and growing, who knows how to sell herself, and -- most important -- does work that matters.The Brand You50 lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering WOW! results every time. In 50 easy-to-digest sections featuring over 200 Things To Do, Tom Peters shows you how to create a unique, fabulous, high-performance (and highly paid) Brand You.Cover design by Chip Kidd